Romano's Macaroni Grill® announced today its campaign to ignite the nationwide community to help end childhood hunger in America. Kicking off September 1, 2012, the company will partner with Share Our Strength's No Kid Hungry campaign to help connect kids to 1 Million Meals through a platform that includes in-restaurant promotions, social sharing activations and a blogger call-to-action.
"One in five children in America struggle with hunger-that's a staggering number," said Romano's Macaroni Grill Chief Marketing Officer, Brandon Coleman III. "No Kid Hungry has dedicated years to creating a program to help end the crisis, and we are thrilled to be a partner. Macaroni Grill's campaign to help connect children in need with 1 Million Meals will live both online and in our restaurants, rallying a nationwide community to help those who are struggling."
Throughout the entire month of September, Macaroni Grill diners can donate $2 to No Kid Hungry and receive $5 off their next visit. Each donation can help connect a child in need to up to 20 meals.
Every time a fan shares a photo from the Mac Grill Give Facebook Gallery, Macaroni Grill will donate "one meal" to help connect a kid to 10 meals.
Fans are invited to tag a Tweet or Instagram photo of their Macaroni Grill experience with #macgrillgive. For every tag, Macaroni Grill will donate $1 to help connect a kid to 10 meals.
Macaroni Grill is also enlisting the food and mom blogger community to help end childhood hunger with a single post. By simply tagging #macgrillgive to a recipe, message or photo of their favorite Italian meal on their blog, Macaroni Grill will donate $50 to connect a child to up to 500 meals.